Monday, January 20, 2014

Keeping It Real With Photoshop

Whether we like it or not Photoshop is here to stay and as with everything in life there needs to be a healthy balance and in my opinion models that have been over altered by photoshop are not sending out a fair message.

Not every woman is confident with their body image and as visual beings we are being seduced by photoshopped images that can mess with our perception of reality. 

Excessive photoshopping makes it virtually unimaginable for women to feel good about the way they look when they are comparing themselves to models who don't even look like themselves.

Magazines encourage us to look the best we can, be healthy, be fit and promise us all the products they endorse will do wonders for us. We are bombarded with images of picture perfect skin, larger eyes, smaller noses, altered tiny waistlines and longer slimmer legs and it's all false.

Do the magazines care about false advertising? I don't think so! They and the marketers are laughing all the way to the bank! They recreate their own unrealistic version of perfection and whether we admit it or not, some of us at some point go out and strive to be that beautiful. 

For the past 10 years I have witnessed someone close to me painfully battle body image and a daily, ongoing eating disorder and I will not allow the size and shape of our models at Hooked On You to be physically altered.

It's up to us to empower young women with a realistic perception of their body image!

I was delighted today to see American Eagle feature their Aerie line using untouched, natural models.

American Eagle Abandons Photoshop For New Lingerie Campaign

Aerie real campaign
American Eagle has ditched PhotoShop for its latest lingerie ad campaign.
The latest ads for the Aerie line feature models without airbrushing — tattoos and all.
“We left beauty marks, we left tattoos, what you see is really what you get with our campaign,” brand representative Jenny Altman told Good Morning America.
Altman said American Eagle wants to promote more realistic standards for its teenage customers.
While the models are still very thin, imperfections are visible.
Here are some images:
Aerie real campaign
Aerie real campaign
Aerie real campaign

Seriously? I'm lost for words!


Hooked On You's easy to attach suspender rings


Hooked On You's beautiful model, not photoshopped.







Thank you and goodnight
Ingrid :)